Our Story 

When we set up Bynfo in 2013, there was no other company like us with expertise like ours in the market. One of the industry’s weak spots was that there was too strong a focus on selling technology, so we decided from the get-go to mainly sell expertise and services. Focusing on our customers’ business and how to develop it makes us stand out from the crowd.

Our approach has undeniably been a success. In five years, we have quintupled our staff, which consists of top experts in our field. A testament to the success of our vision is the fact that not a single customer has left us during the five years we have been operating. We also survived the economic slump in a very competitive market.

We have grown at an annual rate of at least 30%. The target we have set for ourselves for 2022 is to be the leading BI service provider in the Nordic countries with a completely unique knowledge of reporting and analytics. We’ll continue to focus on serving our customers because we are only successful if our customers are successful. 

– Jonni Henttinen, CEO, Bynfo

Our Key People

Jonni Henttinen

Jonni Henttinen

CEO

Jonni has worked as an IT specialist and consultant to executive management since 2010. He was assigned roles of responsibility from early on in his consultancy career. Jonni hast he inherent ability to quickly adopt the latest technologies and applications, especially those related to BI, but also those in the broader IT sector. Customers especially appreciateJonni’s business acumen and ability to encapsulate complex technical issues in a language understood by the executive management. Jonni has been Bynfo’s CEO since 2016 and has been successful in driving us into a profitable growth in that period.

Hannu Aalto

Hannu Aalto

CFO

Hannu’s career as an IT consultant started in 2008. He has successfully handled demanding tasks, including ones relating to knowledge management, planning and reporting systems, as well as master data management (MDM) and assessing and optimizing the performance of organizations. Hannu understands knowledge management solutions from both operational and technical points of view. Recently, he has led projects concerning financial planning, budgeting, and forecasting. Hannu is also Bynfo’s CFO.

Henrik Lares

Henrik Lares

CHRO

Henrik is an expert in business development and entrepreneurship. His career spans 20 years, and he has impressive experience in duties such as developing and implementing strategies, revamping corporate procedures, developing processes and launching new business operations. Thanks to his great people skills, Henrik is the natural choice for tasks that relate to facilitating customer teams and managing projects. As Bynfo’s CHRO, Henry is also responsible for the growth, development, and wellbeing of Bynfo employees.

Atte Roine

Atte Roine

Consultant Director, Digitalization

Atte has worked as a business developer and analytics specialist since 1999. His areas of expertise include supporting companies in developing and utilizing the latest technology, digital strategy, sales, e-commerce, internationalization and business transformation. He has an in-depth knowledge of commerce and experience in building digital business as a startup entrepreneur. At Bynfo, Atte is the initiator of customer dialogue and consultant director; he also develops Bynfo’s marketing and sales channels.

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